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Report: 10th annual RTT Conference

Held at the Old Congress Hall in Munich, the 10th annual RTT Conference was a showcase for Realtime Technologies AG's (RTT) visualization products. Entitled 'Sharing Visions', the event was a platform for the established supplier of virtual prototyping and virtual marketing tools to demonstrate the services it supplies to various industries, principal among which is the automotive design industry. While many of the presentations revolved around the integration of RTT's software to streamline the processes related to marketing and product development, some reflected on the software's ability to facilitate creation and gauge public perception.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

New Mercedes S-Class Plug-in Hybrid to debut at Frankfurt Motor Show

The new Mercedes S-Class (pictured) will arrive with a plug-in hybrid version in September We’ve known Mercedes were planning a plug-in hybrid version of the new S-Class as far back as 2009, and it now appears it will debut – as a 2014 model – at the 2013 Frankfurt Motor Show in September. When Mercedes revealed the Vision S500 Plug-in Hybrid Concept at Frankfurt in 2009, they had fitted it with a V6 petrol engine mated to a 44kw motor and a bank of lithium-ion batteries, and promised the hybrid S-Class would do 90mpg, have emissions of under 75g/km and manage 18 miles in EV mode. That means the hybrid S-Class would have performance comparable to the V8 petrol-engined S500 but attract no BIK or VED in the UK.