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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Some General Motors vehicles to get Powermat cordless chargers

General Motors Co. says that Powermat USA will design cordless charging systems for use inside future GM vehicles. Also, the automaker's venture capital subsidiary, GM Ventures, will invest $5 million in the wireless charging technology startup to accelerate development and help the business expand globally.

New Mercedes E-Class Cabriolet and Estate delayed

The new Mercedes E-Class Cabriolet - now put back until Spring 2010 Mercedes has done a pretty good job on updating the E-Class, and its been receiving good comments all round. But Mercedes has lost the momentum a bit with the revelation that the E-Class Coupe is actually based on a C-Class chassis. Not that that alone is reason for complaint, but there was a big hoo-haa around the nomenclature for the E-Class Coupe (should it have been the CLK?) so it was a bit disingenuous of Mercedes to reveal the Coupe’s roots after its reveal.