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Akio Toyoda waves family flag, heir makes crisis personal challenge

The reclusive Akio Toyoda is taking the rare step of waving the family flag, as the scion to Toyota Motor Corp.’s founding dynasty tries to steer the world’s largest car company out of a spiraling safety crisis. In testimony prepared for the House Oversight and Government Reform Committee, President Toyoda pursues a rare personal tack on the emergency, saying “my name is on every car.” “As you well know, I am the grandson of the founder, and all the Toyota vehicles bear my name,” Toyoda says in prepared comments circulated ahead of Wednesday’s committee hearing in Washington. “For me, when the cars are damaged, it is as though I am as well.” The intimate reflection is a departure for Toyoda, who has spent most of his career sidestepping public discussion of his lineage.

Movie Cars: Crash on Sunday, sell on Monday

“Hey Toreador! She signals, we head for the edge, and the first man who jumps is a chicken.” That line was one of the more memorable ones from the classic 1955 film Rebel Without a Cause, and it helped cement cars as key supporting actors--and sometimes the stars--on the silver screen. From Rebel's 1946 Ford Super De Luxe to the “Eleanor” Mustang in Gone in Sixty Seconds, if there's not a great car scene, it's not a great action movie.

Testa Rossas, Lemons, Laguna Seca and design inspiration – Monterey Car Week 2014

As a first timer to this annual festival it’s easy to think of it purely as Pebble Beach Concours d’Elegance. However, in reality the blue-chip show on the famous golf course is simply the climax of a whole week of formal events, impromptu gatherings and an overall sense of overwhelming from the sheer quantity and quality of the cars, all packed onto this upmarket West Coast peninsular.It's this variety that means this event really is what you make of it. Want to live it up like a billionaire and feel the buzz of $400million worth of cars pass under the auctioneers’ hammers, followed by some lobster and champagne in the golf club?