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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Ferrari posts record sales despite economic uncertainty
Thu, 13 Sep 2012Global economic waters are far from calm, but Ferrari has managed to steer clear of the turmoil. The Italian automaker has released sales figures for the first six months of 2012, and they’re impressive by any measure. Revenues for the first half of the year are up nearly 12 percent, and net profits have risen 10 percent to over $130 million.
Hyundai i40 Saloon European launch at Barcelona
Fri, 06 May 2011Hyundai i40 Saloon - Europe's own i40 saloon gets launched at Barcelona It’s all been topsy-turvy, the launch of the Hyundai i40. Not only did most of the world get the i40/Sonata ahead of Europe, but they got a different car too. And then when Europe did get the i40 they didn’t even get a saloon car like the rest of the world.