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Peugeot 5008: The Toy Story 3 Advert

Woody checks out the Peugeot 5008 Peugeot are planning a big advertising splash in Europe, and have teamed up with Pixar/Disney to use well known characters from the Toy Story films in the ads, which are due to roll out across Europe from this week. The firts advert up is  for the Peugeot 5008, a more than competent people shifter from Peugeot (in fact those nice people at Peugeot are due to send us one soon, so look out for a proper in-depth review and road test on the 5008 as we spend a week with it). The advert uses Woody looking for his Cowboy hat to give the excuse to show every nook and cranny and seat shifting trick the 5008 can manage.

Alan Mulally joins ‘Innovation power panel’ Keynote at CES

An ‘Innovation Power Panel' Keynote was the highlight of the second full morning of the 2012 Consumer Electronics Show (CES) in Las Vegas. Underlining the importance of this event to the automotive industry, and the importance and weight the automotive field now carries in the consumer electronics sphere, Alan Mulally – President and CEO of Ford motor company – was part of a three-person panel exploring how companies innovate, cope with failure and the relentless pace of change in the electronics world. Mulally was joined by Ursula Burns, Chairman and CEO of Xerox Corporation and John Stratto, Enterprise Executive at Verizon, the US telecoms company.

McLaren MP4-12C by Mansory heading for Geneva 2012

The Mansory take on the McLaren MP4-12C German tuners Mansory are heading to the Geneva Motor Show with their take on the MP4-12C – the Mansory McLaren MP4-12C. When we heard that German tuners Mansory were taking a Mansory McLaren MP4-12C to the Geneva Motor Show this year, we did wonder what we were in for. After all, Mansory are as capable of destroying a car (like the Mansory Rolls Royce Ghost) as they are of enhancing it (like the Mansory Aston Martin DB9).