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Refreshed Looks Signal Arrival Of Updated Yaris

HOT on the heels of its newly launched Aygo city car, Toyota has released the first details of its refreshed Yaris supermini. Scheduled to hit the showrooms this summer, the restyled car boasts an improved interior and better vehicle dynamics that its maker believes will position the car as one of the strongest contenders in the fiercely competitive supermini market. The Yaris follows the example of new Aygo, adopting a dramatic look that integrates a distinctive cross shape, centred on the front emblem, which separates the new-look upper and lower grilles.

MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

Motion Simulation TL1: Ariel builds an immersive simulator

Ariel Moto Company, makers of the mad-yet-minimalist Atom sportscar, have teamed up with new UK firm Motion Simulation to develop and manufacture the TL1 immersive motion simulator. Featuring a spherical immersive projection screen and adjustable driving position, the TL1's composite pod allows vicarious thrill-seekers to try piloting anything from an F1 car to a combat aircraft with a greater degree of realism than existing simulator chairs. In the video above, the TL1 is configured as as Touring Car racer.