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Gilles Vidal: innovative materials key to Peugeot's future

Future Peugeots will be defined by their use of materials in a bid to shift the brand upmarket, according to design director Gilles Vidal. Raw, unprocessed materials, he says, will not only prove more ecologically sound, but also more engaging. And his plans don't stop there.

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Concept Car of the Week: Mercedes F200 Imagination (1996)

The F200 Imagination was designed at Mercedes' Advanced Design studio in Tokyo, in response to the question 'does the car of the future still have a steering wheel and foot-operated controls?' Take a look at the car's interior and the answer was fairly emphatic, as the steering wheel and pedals were replaced by joysticks, called Sidesticks, that operated the throttle, brakes and steering by wire. There were two sticks to choose from, one on the left of the cabin and one in the center console. However, both had the same function – push forward to accelerate, left or right to turn, and back to brake – so either of the front passengers could control the car.