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Subaru WRX (2014) first official pictures
Thu, 21 Nov 2013By Ollie Kew First Official Pictures 21 November 2013 10:30 This is the new Subaru WRX, albeit in US-market spec. Subaru hasn’t yet decided whether or not to offer the new-era ‘Impreza’ in the UK, though CAR understands the WRX would be pitched as a range flagship and priced above the £25k BRZ sports coupe. Read on to find out what the UK stands to miss out on… In a surprise to precisely no-one, the new WRX uses a turbocharged boxer four-cylinder engine, driving all four-wheels via a choice of six-speed manual or a CVT transmission.
Chrysler Grand Voyager
Sun, 07 Jan 2007By Tim Pollard Motor Shows 07 January 2007 04:15 What's this, the Chrysler Town & Country? I thought you said it was the new Voyager? It is.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.