2 Porsche 911 Hella 139 Foglights Fog Lamp Nebelscheinwerfer Nos on 2040-parts.com

Pininfarina 2uettottanta (2010) at Geneva motor show

How do you make a Ferrari 458 Italia and Maserati Grancabrio look a bit bland? Plonk them on stage next to your stunning concept. That’s exactly what Pininfarina did at the 2010 Geneva motor show with its Alfa Romeo 2uettottanta show car, and next to it the black 458 and cream Grancabrio garnered no attention whatsoever.

Ford Fiesta ST3 is the new range-topping ST

The Ford Fiesta ST3 (pictured) launches The absence of an RS Ford at the moment means lovers of fast Fords have to settle for an ST, rather than a full-fat RS. But it seems that those who do opt for the ST versions of Ford’s cars are willing to pay more to get a bettered specced car, something Ford are happy to accommodate with the launch of a new Fiesta ST model – the Ford Fiesta ST3. Ford are already seeing the vast majority of Fiesta ST buyers opting for the ST2 version (9 out of ten choose the more expensive version) so they’re obviously hoping a big chunk of those buyers will instead now opt for the better equipped – and more expensive – Fiesta ST3.

Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.