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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Goodwood Revival 2008 daily bulletins

By James Mann and Tim Pollard Motor Shows 20 September 2008 00:30 CAR is reporting live from the 2008 Goodwood Revival meeting – the tenth anniversary of Goodwood's period spectacular that partners the summer hillclimb at the Goodwood Festival of Speed. We've updated the website all weekend with photo galleries and reviews capturing all the action from track and paddock – with exclusive back-stage access to the legends and cars that make Lord March's race event one of the world's premier historic motorsport events. SUNDAY, DAY 3: LIVE NEWS FROM THE GOODWOOD REVIVAL 2008 Another fantastic day at Goodwood Revival started off with a blessing from motor racing vicar Canon Lionel Webber and the Band of the Blues and Royals marching up the grid, followed by a stunning low-level air display by a Spitfire and a Mustang.

Film Friday: A Wonderful New World of Fords has descended from the heavens!

In a day when every automaker seems to be eager to latch on to the smallest details -- a few pounds of weight shaved here and there, some silly feature designed to keep you and your family protected in an accident, a flashier infotainment setup -- to sell their product, this 1960 Ford spot is a breath of fresh air. There's none of this oh-so-carefully hedged “our cars are pretty OK!” nonsense in this spot for the 1960 Thunderbird, Falcon and Galaxie. There's nary a world about fuel economy (OK, one mention -- the Falcon supposedly gets up to 30 mpg).