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Fiat 500L gets a helping hand from P Diddy (video)

Sean ‘Diddy’ Combs gives Fiat a helping hand with the 500L Fiat has done well to convince a trendy section of American car buyers that the Fiat 500 is a funky, cute and desirable runaround – especially if you live in the city. But having effectively put all their eggs in the 500 basket, they have the problem of convincing sceptical US car buyers that the much bigger Fiat 500L is an appealing – and much more practical – proposition for families. So Fiat has enlisted Sean Combs (P Diddy, Puff Daddy, Diddy or whatever moniker he’s using this week) to give the Fiat 500L a bit of much needed profile.

Ford teams with Azure for hybrid F-Series Super Duty trucks

Ford Motor Co., moving to expand its hybrid truck lineup, has signed a deal with Azure Dynamics Corp. to put plug-in hybrid powertrains in F-Series Super Duty trucks. Azure will retrofit the F-350, F-450 and F-550 trucks with its hybrid-electric drive trains.

Pride accolade for lollipop lady

A LOLLIPOP LADY who dived in front of an out-of-control car to push a group of children to safety has been honoured at an awards ceremony to celebrate the country's unsung heroes. Karin Williams, from Rhoose in the Vale of Glamorgan, Wales, won the prize at the Daily Mirror Pride of Britain Awards, but the mother-of-one insisted: "I'm not brave." The 50-year-old was given the trophy by actor and comedian James Corden at a star-studded event in central London. Describing the horrifying incident in which a 61-year-old driver lost control of his car, she said: "I don't remember pushing the children away.