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MINI gives the London Philharmonic the patriotic horn

MINI has teamed up the 2012 MINI London Edition with the London Philharmonic to create a MINI horn National Anthem. The London Philharmonic Orchestra has just finished the mammoth task of recording 205 National Anthems for the 2012 London Olympics, but this is one National Anthem that won’t be wafting across East London in the next month. The London 2012 Olympics are MINI’s marketing method of choice at the moment, so they took nine MINI London 2012 Editions – in a mix of Red, White and Blue – tuned their horns and roped in nine musicians from the Philharmonic’s horn section to toot in time.

BMW i: New BMW Sub-brand starts with BMW i3 & BMW i8

BMW i launches We knew the BMW sub-brand would get an “i”. Because an “i” is now and green and cool and everything that sells. We did think that BMW’s sub-brand would be i-Setta.

Peugeot 3008 HYbrid4 first of string of new Peugeot hybrids

Peugeot will launch the new 3008 HYbrid4 crossover in autumn 2011 as the world's first diesel-electric hybrid car - and it's the first in a string of hybrid cars coming from Peugeot and Citroen. The 3008 HYbrid4 will be followed by a brace of 508 hybrids in spring 2011, and engineers have told CAR that any car on the mid-sized PF2 and full-sized PF3 platforms can use the same innovative electric 4wd architecture.  Although pricey at £26,995, Peugeot expects to sell 10,000 of the 3008 HYbrid4 in its first full year and the parent group PSA Peugeot Citroen is targeting 100,000 annual sales of hybrids as soon as 2015. Peugeot 3008 HYbrid4: the lowdown Peugeot has picked its mid-market crossover the 3008 to premiere its first hybrid engine.