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Audi at CES 2011
Sat, 08 Jan 2011Audi will position itself as the leader in in-car electronics, is working on augmented reality head up and 3D cockpits displays, and has already integrated NVIDIA's very latest Tegra 2 super processor to power the HMI of the next A3. Those were just a few of the highlights from a keynote speech given by Rupert Stadler, Chairman of Audi, on the opening morning of the 2011 Consumer Electronics Show (CES) in Las Vegas. Stadler drove onto the stage in the E-tron Spyder concept last seen at the Paris auto show — here painted a fetching shade of deep red — together with CES founder and CEO of the Consumer Electronics Association, Gary Shapiro.
Smart Fortwo Lightshine launches
Wed, 12 Jan 2011Yet another Smart Limited Edition - the Smart Fortwo Lightshine You have to hand it to Mercedes – they don’t give up on Smart (or Maybach – another expensive departure). They keep churning out new cars (well, endless new limited editions, anyway) despite sales that seem to keep falling. Last year (2010) saw Smart sales in the UK fall by 8.5% and their sales last month (December 2010) were a woeful 57% down on December 2009.
RCA's Dale Harrow: Car design more crucial than ever
Wed, 24 Jul 2013As well as serving as head of the RCA's Vehicle Design Program, Dale Harrow is also a Financial Times columnist. His latest piece suggests the car is in the process of change, and at a rate beyond that undertaken in its first century of existence. Manufacturers have 'solved' the function of the car, and as reliability is no longer a concern for the consumer, design is now crucial.