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New Hyundai Sant Fe Super Bowl adverts the most effective
Mon, 04 Feb 2013It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.
'Paradox' in transport policy claim
Tue, 26 Nov 2013THERE IS A "paradox at the heart" of the Government's roads programme, a transport policy professor has told MPs. The question on whether traffic levels would increase or decrease in the future was unresolved, University College London emeritus professor of transport policy Phil Goodwin told the House of Commons Transport Committee. The paradox was that if traffic levels increased the planned roads programme was "not big enough to make an improvement", he said.
Rinspeed XchangE concept previews cabin of self-driving cars
Thu, 12 Dec 2013Ever wondered what you'll be doing in your car once cars become driverless? We'd probably just sit in the back seat and read the financial section of the paper (on some kind of transparent tablet computer, of course) to see how our Tesla shares are doing and make small talk about the weather with our imaginary chauffeur named James in a faux British accent, asking him to pass the Grey Poupon from time to time. But unlike us, coachbuilder Rinspeed is actually taking the yet-to-materialize issue seriously, and at the upcoming Geneva Auto Show it will debut its XchangE concept.