20" Ford Mustang Cobra Gt Black Wheels Rims & Tires on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Acura teases new car headed for New York auto show

Our friends at Acura are bringing a new car to the New York auto show next month. On Monday, they gave us a little tease--an overhead view of the car, albeit with many details hidden. What we do see in the shot is two door handles, but cut lines for a rear set of doors--possibly rear hinged?

California rules give push to 'green' vehicles in the near future

California regulators on Friday approved a plan that would require 15.4 percent of new vehicles sold in the state be electric, fuel-cell or plug-in hybrid vehicles by 2025. The rule--supported by major automakers--is part of a broader package of regulations called the Advanced Clean Car program designed to cut vehicle greenhouse gas and smog-forming emissions. The sweeping new auto emission standards could mean 1.4 million electric, fuel cell and plug-in hybrid vehicles on California roads by 2025.