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Shelby GT500 durability car to be auctioned off at Barrett-Jackson

Carroll Shelby will have his name all over the Barrett-Jackson Collector Car Auction in Arizona this weekend. In addition to the anniversary edition Shelby Cobra being displayed for the first time, a 2013 Ford Shelby GT500 durability car will be auctioned. The sale will raise money for the Juvenile Diabetes Research Foundation.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Lambo Reventon Roadster at 2009 Frankfurt motor show

By Ben Pulman (show photography Radovan Varicak) First Official Pictures 14 September 2009 20:30 This is Lamborghini’s Reventon Roadster, unveiled on the eve of the 2009 Frankfurt motor show. Under the amazing bodywork is the 6.5-litre V12 from the LP670-4 SV, and for this ultimate limited-edition open-top you’ll need over one million pounds in your pocket. Yes, but what a dress it wears.