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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

The craziest cars from the Frankfurt Motor Show

Frankfurt 2013 offered an automotive smorgasbord of technology, from out-there concepts like Vauxhall’s ‘condor-winged’ Monza to down to Earth next-gen production vehicles like Volkswagen’s e-Up! and e-Golf all-electric hatchback pairing. In the middle stood our next 10 cars.

Qashqai fanatic nets limited edition number 0001

IF EVER there was someone who was fond of the Nissan Qashqai, it’s this man. Frankie Hipwell-Larkin, founder of the Qashqai Club online resource for owners of the popular crossover, has just taken delivery of a special new model of the car. He was fastest out of the blocks when the order books opened for the limited-run Qashqai Premier Limited Edition, and netted himself number 0001 of a planned 2007.