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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Honda Micro Commuter Concept

The Honda Micro Commuter Concept is yet another sub-car personal automobility vehicle, adding to the scores presented over the last year. Sitting as it does between a car and motorcycle, it's fitting that a team formed of designers and engineers from both Honda's car and motorcycle departments developed the vehicle. While visually it appears close to the Renault Twizy thanks to its fared, outboard wheels and digital display on its nose, it offers a fully-enclosed cabin for three.

Kia Proceed (2007): first official pictures

By Chris Chilton First Official Pictures 21 August 2007 09:22 Isn’t that last year’s Proceed concept car? No, but you’re on the right lines. Our first glimpse of the Ceed was the Proceed concept, a sharp-looking three-door with hints of Audi A3 in the styling.