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Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

General Motors fires back at Volkswagen

General Motors issued a terse response this week to published comments by Volkswagen CEO Martin Winterkorn, who suggested to the German press that Opel could be sold to a Chinese competitor. Detroit-based GM called Winterkorn's comments “regrettable” and accused him of “fanning speculation.” Opel was nearly sold to Magna and Russian investors in the wake of GM's 2009 bankruptcy. But then-CEO Ed Whitacre and the corporate board reversed that decision, igniting controversy from German political and labor leaders who have long chafed under American oversight.

Insurance-comparison site study finds Baltimore drivers have most accidents

Which city is the most dangerous to drive in? Believe it or not, it might Baltimore. Yes, Baltimore.