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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

A perspective on Monterey Week

The end of Monterey Week is always a bittersweet affair for me. It's a year's worth of preparation and anticipation that leads to eight to 10 days of long days and longer nights filled with both work and fun. For me, 2012 was the third consecutive year of jumping on a plane and heading out West for the festivities.

1.7 million drivers consider insurance fraud

1.7 MILLION drivers in the UK would consider making a fraudulent insurance claim after an accident. Even if they were not hurt or not badly injured, these drivers believe it is acceptable to claim compensation. Research by Gocompare shows 6% of UK drivers would consider making a false claim, while 3% would do whatever they could to claim money from an insurer.