Pagani Zonda Cinque – Hammond’s Drive +Video

Richard Hammond gets to play with the Pagani Zonda Cinque Whilst we were busy wandering round the interweb today to make sure we’d got our facts right for the ‘Top Gear builds an Electric Car‘ piece, we came across a video of Richard Hammond out playing with the ultimate road-going Zonda – the Pagani Zonda Cinque. As all of you who watch Top Gear already know, Hammond would marry a Zonda tomorrow if he could. So you won’t be entirely amazed to discover that the video is an homage to the Zonda, and not exactly objective.

Jaguar, BMW and Mercedes make the Superbrands Top Ten 2012 list

Jaguar, BMW and Mercedes make the Superbrands Top 10 Jaguar, BMW and Mercedes-Benz have all made it in to the UK Superbrands top ten list for 2012, the only car makers in the top 20. They say perception of a brand is more important for sales than substance; and there’s some truth to that. So Jaguar, BMW and Mercedes-Benz should be suitably chuffed to be the only car brands to make it in to the Superbrands Top Ten list of consumer brands for 2012.

College Exhibition: IED Fiat/Chrysler project

Second year students at the Istituto Europeo di Design (IED) in Turin, Italy, recently completed a Fiat/Chrysler sponsored project, which began in February 2009. Conceived as a didactic exercise to think about the recent alliance between Fiat and Chrysler, 37 students were asked to design a vehicle capable of combining the technical know-how, platforms and values of both brands in order to generate interesting and competitive new products for the European and the American markets. In creating their concepts, students were asked to take into account the style, economic accessibility and the low environmental impact of Fiat vehicles as well as the new platforms and major industrial and production capacity afforded by the Italian automaker's alliance with the Chrysler brand.