2000 Polaris Watercraft Virage Tx,slx, Pro 1200, Genesis, Ffi. Service Manual on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Audi previews future product plans

Audi's U.S. boss stopped by One AutoWeek Tower on Tuesday afternoon and offered us an update on the brand's future products. Here's what's happening in the next few years, straight from Audi of America president Johan de Nysschen.

Infiniti FX Sebastian Vettel going in to production

Infiniti FX Sebastian Vettel to go in to production Finally, Infiniti are ramping up their efforts to get their cars front and centre in Europe. Last week we learnt Infiniti would be tapping in to Nissan’s Corporate sales network and now we hear that the Infiniti FX Sebastian Vettel is going in to production as a pilot for the Infiniti performance Line (IPL). IPL will be to Infiniti what AMG is to Mercedes or ‘M’ is to BMW – the halo performance car sat at the top of the range.