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New fuel-economy labels will baffle buyers, survey says

A survey released this week suggests that revised fuel economy labels proposed by federal regulators will confuse many likely car buyers -- and will emphasize the wrong information. The branding strategy firm Siegel+Gale performed an independent online survey of 456 people over the age of 18 who intended to buy a car in the next three years. Founder Alan Siegel told Automotive News that the survey was not directly requested but has been sent to the EPA and National Highway Traffic Safety Administration during the ongoing public comment period.

Mazda 3, Mazda 6 get customized for the SEMA Show

We like the look of Mazda's current lineup, from the basic 2 to the sleek 6. Kodo design language has a lot to do with it -- Mazda North American Operations design director Derek Jenkins says that, thanks that Kodo styling, "the Zoom-Zoom genetic code is further being embraced, not buried, through increasingly expressive vehicle design." (Ugh.-ED) We didn't know genetics had anything to do with it, but hey -- tough to argue with the results. Perhaps Kodo's effectiveness is why Mazda's SEMA show concepts are fairly...restrained compared to what other automakers are bringing to Las Vegas.

Ssangyong relaunches brand with Giugiaro-designed Korando

Korean brand Ssangyong is back from the dead. After looking odds-on favorite to become another automotive casualty of the global recession after Chinese owner SAIC put it into receivership in early 2009, the 4x4 specialist has found a new owner in 2010 – signing a memorandum of understanding with Indian company Mahindra & Mahindra in August – and has just re-launched its brand with a new car designed by Giugiaro. The fourth-generation Korando mid-sized crossover – prefaced by the C200 concept shown at the April 2009 Seoul motorshow – is due on sale in January 2011 pending the expected completion of the Mahindra deal in November this year.