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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

Audi will use E-tron name for electric cars

Audi plans to use the E-tron designation for its electric vehicles. Audi cars will carry the E-tron logo on their rear, similar to the way models now bear the "quattro" designation. Audi plans to produce an initial run of 100 units of its E-tron electric sports car at its factory in Ingolstadt, Germany, in 2012.

From the vaults: Ford Styling and the Experimental Car circa 1964

Unearthed from the Ford Mo Co. marketing department archives this film documents the work, inspiration and methods of the company's design department. As well as an inside look into the development of the 1964 Mustang, retro-futurists are treated to a look at the then space-age creations including the particularly awesome Aurora station wagon with its three-seat corner sofa, electro-luminous side panels and primitive satellite navigation.