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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

Ford to sell two concepts at auction

Amongst the numerous one-off concept cars and rare historic vehicles set to be auctioned off at the forthcoming RM Auctions sale in Monterey, California, Ford has contributed two of its own unique concept cars to be sold. All proceeds of the sale will go to the Juvenile Diabetes Research Foundation (JDRF) charity. The race-inspired 2005 Ford Shelby GR-1 concept and the 2001 Thunderbird Sports Roadster concept will be presented by the world's largest collector car auction house on August 19th in California as part of its Monterey sale. It is believed that the 2001 Shelby will sell for between $150,000 and $200,000 while the 2001 Thunderbird concept will fetch between $125,000–$175,000. There will be no reserve on the cars.

BMW X1 confirmed for United States

One of the worst-kept secrets in the car world has been confirmed: The BMW X1 is coming to the United States in 2011. It likely will come with rear-wheel and all-wheel drive and a variety of gasoline and diesel engines. BMW said it would announce the powertrain specifics closer to the launch as it factors uneven fuel prices in the United States.