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'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]
Thu, 08 Aug 2013‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'. The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it.
Who's Where: Peter Schreyer appointed President of Kia Motors
Fri, 28 Dec 2012Peter Schreyer has been been appointed President of Kia Motors after holding the position of Chief Design Officer since 2006. Schreyer is the first non-Korean to hold the position within the company and one of the highest-ranking designers in the history of the industry. Schreyer, who is now 59, moved from the VW Group to transform the historically 'dull-but-worthy' Kia product range into one of the strongest and most design-led in the industry through stand-out production cars such as the Picanto and Sportage as well as a diverse range of concepts from Pop to GT.
Kia's Forte Super Bowl ad features violent android lady
Fri, 01 Feb 2013There's no Jimmy Cliff or Flaming Lips in Kia's Super Bowl ad for the new Forte, but we can't help thinking they're the second company this week to miss out on co-opting seminal New Jersey punk outfit the Misfits' “We Are 138.” While attaching the song to the unveiling of Ferrari's new F138 was a no-brainer from a numerically synergistic standpoint, the track's poppy brutality and ominous query, “Is it time to be an android, not a man?” dovetails perfectly with the rise-of-the-sexy-machines theme of the Kia clip. Clearly, the android in this spot -- portrayed by former Miss USA Alyssa Campanella -- has the upper hand over the poor schnook oiling up the new Forte with his greasy mitts. We can't help thinking the whole ad would've been better if the Misfits' original pint-size vocal dynamo Glenn Danzig had been involved somehow.