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Automakers need love, not just quality, Strategic Vision study shows
Wed, 13 Jul 2011Strategic Vision, a company that studies how and why consumers make decisions, released its yearly Total Quality Index on July 12, and the results might be surprising. The study found that love--how much or what part of a car that people like--is more important than the number of problems a car has when choosing a vehicle. For example Ford, which was a quality leader in the study, received a number of complaints about its Sync system.
Design Contest: 2004 Motor Trend International Design Contest winners announced
Tue, 02 Nov 2004Nov 2, 2004 - The winners of the 2004 Motor Trend International Design Contest were announced during Media Day at the California International Auto Show (CIAS) held in Anaheim. Top honors were awarded to Guilherme Albuquerque Knop (26) from Parana, Brazil. Guilherme received the award for best of show and a cash prize of $2,500 for his design of an Armani/ Transport.
BMW-Mercedes alliance: the latest news
Mon, 06 Oct 2008By Georg Kacher Motor Industry 06 October 2008 17:13 BMW and Mercedes are continuing to work on joint projects, CAR can reveal. The two premium brands reckon working together might just stave off the threat of the credit crunch, collapsing car sales in key markets and the uncertainty wobbling the very foundations of the motor industry. But the BMW-Merc collaboration is proving difficult, according to executives in Germany contacted by CAR.