2001-2007 Caravan 3.3l Valve Cover Rear (right) on 2040-parts.com

Jaguar ‘How Alive Are You?’ Marketing campaign launches

Jaguar Alive Marketing Campaign Launched Jaguar are launching a new global marketing campaign for the Jaguar Brand – run by Spark44 – focusing on Jaguars as  ’instinctively rewarding performance cars’. Jaguar are launching a new global marketing campaign to convince car buyers that they produce the most appealing range of drivers’ cars…in the world. The Jaguar ‘How Alive are You?’ campaign has been put together by Jaguar’s Spark44 Advertising Agency (which Jaguar Land Rover part own) which aims to show Jaguar in a modern context.

Land Rover Discovery Sport

With the launch of the Evoque, Range Rover and Range Rover Sports, Land Rover has sufficiently bolstered its range of high-profit 'luxury' family of vehicles. Now, the Discovery Sport has been unveiled as the first of its renewed 'leisure' models. As these pictures show, the boundaries between the luxury and leisure ranges lie pretty close together, with the new Sport drawing heavily on the Evoque's design themes: a few degrees of approach angle are traded for rounder, far-less utilitarian bumpers; the character lines are more deeply cut into the bodysides and rise more steeply, and the C- and D-pillars are much faster than the outgoing Freelander/LR2's.

VW Group planning 10-speed DSG, new powerful diesel engine & more plug-in hybrids

The end of the internal combustion engine is nigh, they say, as the world tries to clean up its environmental act and works towards a goal of electric motors to power our personal transport. But car makers are fighting that belief by extracting more power for less fuel from ICE engines, and there’s still a very long way to go before the ICE engine is consigned to the history books. Volkswagen has already reduced the fuel consumption of both their diesel and petrol engines by 30 per cent since 2000 and plan a further reduction of 15 per cent by 2020.