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Infiniti plans full-court press for March Madness

Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.

CAR interviews Aston Martin design director Marek Reichman (2009)

By Guy Bird Motor Industry 19 October 2009 09:42 CAR: The new Aston Martin Rapide looks great, as did the 2006 concept. We just wished it had arrived sooner. How much has changed from the concept to the production version?

Rolls-Royce Celebrates 110 Years Of Excellence

LUXURY car make Rolls-Royce has celebrated its 110th anniversary in style, with a gathering of cars at both Goodwood motor racing circuit and Manchester’s Midland Hotel. The locations are significant, as the Midland Hotel was the setting for the first meeting of Charles Rolls and Henry Royce. Meanwhile, Goodwood has become the marque’s adopted home since the split from Bentley and sale to BMW.