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Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

Who's Where: CCS appoints Sally Erickson Wilson as chair of new color and materials design MA

The College for Creative Studies (CCS) has appointed Sally Erickson Wilson as associate professor and chair of its new Master of Fine Arts degree program in Color and Materials Design. Erickson Wilson moves to the school from Johnson Controls where she was design manager responsible for leading the North American fabric design team. As chair of the course, Erickson Wilson will be responsible for the graduate curriculum and will help students to develop an eye for color differentiation, materials craftsmanship and quality assessment.

Volkswagen Brands – enough for now

VW boss Martin Winterkorn says Volkswagen has enough brands Volkswagen seems to be on a world domination plan. Audi is expanding with every passing day and the VW Group (Auto Union to be) has an unrivalled list of brands under its umbrella, including Audi, SEAT, Skoda, Bentley, Lamborghini, Bugatti and of course VW itself. It also recently effectively took control of Porsche (after the failed efforts by Porsche to take control of VW) and has just announced a near 20% stake in Suzuki.