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Freeman Thomas: “it's easier to create your own rocket than create your own car”

The Industrial Designers Society of America's ‘Designing Innovation' panel discussion took place in San Francisco yesterday. The event was sponsored by Ford, with strategic design director, Freeman Thomas taking a place on the panel. Having parked a C-MAX Energi and new F-150 in the venue, Ford's influence weighed rather heavily, particularly in the early moments.

Mercedes' GLK problem: Too many high-end models in the U.S.

Mercedes-Benz has adjusted option packages on its new GLK-class premium SUV to help cope with an oversupply of high-priced versions. Ernst Lieb, CEO of Mercedes-Benz USA, said the company exported too many high-end models for the January U.S. launch.

Audi Q5 (2008) unveiled

By Tim Pollard First Official Pictures 19 April 2008 12:00 A decade after rival BMW, Audi is finally joining the mid-sized SUV party. The new Q5, unveiled at this weekend's Beijing motor show, is Ingolstadt's answer to its hometown rival the X3, and is based on the oily bits from the A4. Which speaks volumes about its intent.Unsurprisingly, that means it's aimed squarely at on-road performance, where it will shuttle five occupants around in - you'd imagine - saloon car comfort.