2001 Jeep Grand Cherokee Limited Oem Auto Trans./w Transfer Case Quadra-trac 2 on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Volkswagen OKs production of the Bugatti 16C Galibier, report says

Volkswagen AG has agreed to fund production of the Bugatti 16C Galibier sedan, Bloomberg News reported on Friday, citing two unnamed sources that had knowledge of the project. The 16C Galibier would join the Veyron sports car in Bugatti's lineup. But Galibier production may not start for two to three years while Bugatti retools its boutique manufacturing plant in Molsheim, France.

2014 Honda Civic Natural Gas, Hybrid on sale this month

Buyers looking to up their mpg will have two more options beginning this month. The 2014 Honda Civic Hybrid goes on sale Wednesday, returning 45 mpg combined, while the 31-mpg 2014 Civic Natural Gas sedan will start selling in 37 states on Feb. 15.