2001 Pontiac Montana Automatic Transmission 2wd 2544700 on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Is Saab doomed because Victor Muller wants to have his cake & eat it?

Saab: Time for Victor Muller to be forced aside? Victor Muller is a charming and charismatic man, as evidenced by the endless stream of seemingly sensible business people he’s persuaded to invest in Saab, and other Muller ventures. But we’re beginning to wonder if the demise of Saab has been hastened by Muller, rather than delayed.

Ford S-MAX Concept at the 2013 Frankfurt Motor Show

Ford is clearly pretty pleased with the performance of its S-MAX model line, and why not? The car has carved out an enviable niche for itself as the big MPV for people who don’t want to be saddled with a borderline minibus by their over-productive loins. The new S-MAX Concept, unveiled at Frankfurt by Barb Samardzich, Ford Europe’s vice president of Product Development, continues those themes.