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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

AMG plans greener, cleaner performance cars

By Ben Whitworth Motor Industry 08 October 2008 08:00 AMG is going green – the maker of unfeasibly fast Mercedes-Benz models is gearing up for hybrid and diesel versions, using advanced low-weight materials to retain their tyre-smoking performance credentials while satisfying the nagging greener conscience. In an exclusive CAR interview, Aufrecht Melcher Großaspach boss Volker Mornhinweg spoke candidly about the company’s future and outlined why a raft of imminent eco measures would enhance AMG’s performance capabilities rather than stifle them. ‘Of course emissions and economy are important to us at AMG – only a fool would ignore these factors today,’ said Mornhinweg (pictured).

Daimler-Renault alliance approved, report says

An international alliance between Daimler and Renault has been approved by the companies' boards and is set to be announced on Wednesday, Bloomberg is reporting. The pact would allow the German and French automakers to collaborate on a range of products, including small cars, commercial vehicles and engines. AutoWeek first reported on the alliance last week.