2001 Victory Exhaust Pipes on 2040-parts.com

Pirelli and Michelin score highest in J. D. Power satisfaction study

Pirelli's high- and ultra-high-performance tires scored highest in the sport segment of the 2010 J. D. Power and Associates tire customer-satisfaction study with an index score of 742.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Camouflaged Lincoln test mule spotted ahead of Woodward Dream Cruise

The best thing about Detroit—besides our stellar sports teams and sparkling reputation—is that the car industry lives here. In addition to the Detroit Three, nearly every maker has a presence in the Motor City. That means, among other things, test mules.