2001 Yamaha 25hp 4 Stroke Muffler 1 P/n 67c-14711-10-5b on 2040-parts.com

Lincoln's big ad is a FAIL, LOL, OMG

The automotive punditsphere mocked Lincoln's "Steer The Script" campaign when it was announced, in typical teaser form, a few months ago. Well, here it is -- what's essentially the culmination of Lincoln's hopes and dreams; its big comeback splash to the largest American audience of the year, distilled into a breathtaking work of staggering incompetence. Sometimes, the pundits are right.

Porsche – the boss goes

Porsche boss Wendelin Wiedeking quits Well, Wendelin Wiedeking is not just any old suit, but the man credited with taking Porsche from an ailing, one-model car maker to the cash-cow it became. But Wendelin has become a victim of his own success – and the current economic woes. At any other time in the last decade, Wendelin’s plans to swallow VW would have worked.

Lamborghini Jota: The tease begins

The Lamborghini Jota Tease (click for bigger picture) How could we have a new car these days without having to suffer an interminable tease? Jaguar took the drawn-out tease to new heights last year with the new XJ tease and it seems that we can’t have a release any more without getting fed bizarre imagery and ‘spy’ video. But Lamborghini look set to make the tease even more ‘un-informing’ than before.