Q by Aston Martin – wonder where they got that name from?

Q by Aston Martin - whatever you want Aston Martin has revealed a new customisation programme for their cars – Q by Aston Martin – which debuts at Geneva. Q by Aston Martin is AML’s latest ploy to garner more revenue from their cars, and is said to bring together Aston Martin designers, engineers and craftsmen (and women, no doubt) to offer buyers of Aston Martins the ultimate choice in personalisation and customisation. The photos of some of the possibilities Aston Martin sent us do show the sort of modifications we would often take the michael out of.

Jaguar Land Rover – the aluminium future

All future Jaguar Land Rover Models will feature Aluminium construction, like the new Jaguar XJ The benefits of aluminium construction are clear. The weight saving (up to 40% over a comparable steel structure) improve economy, reduce emissions and improve performance. All of which are the Holy Grail for car makers in these constrained, Eco times.

New De Tomaso Pantera at Frankfurt

What is thought to be the new Pantera leaving the De Tomaso facility So far all we’ve officially had from the new De Tomaso, now run by ex Fiat man Gian Mario Rossignolo, is the not particularly well-received De Tomaso Deauville at Geneva in the Spring. It seemed an odd route for the revived De Tomaso to go, and an odd choice of name. The Deauville seems to be halfway between the (poor-selling) BMW 5-Series GT and a Porsche Cayenne.