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Mercedes rethinks its names: new Merc badges explained

At Mercedes, the naming of new models is often trickier than the technology these vehicles convey. Under the current badging hierarchy, most mainstream models use familiar one-letter names like S-class or G-Wagen. So far, so logical.

Bentley future design competition held at Hongik University, South Korea

Bentley has held its first design competition in collaboration with a university outside the UK. Director of design, Luc Donckerwolke, and head of exterior and advanced design, Sangyup Lee, tasked students at Hongik University in Seoul with designing a Bentley that would be released in 2040. In addition to looking to the future, students were asked to take the Bentley 'Blue Train' as inspiration: the car driven by three-time Le Mans-winner, Woolf Barnato, who, in March 1930, bet £100 that he could drive his Bentley from Cannes in the south of France to The Conservative Club in London in the time it took the luxurious Blue Train to travel from Cannes to Calais on the English Channel.

UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.