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BMW, Daimler experiment with upscale rent-by-the-ride

Two European luxury brands are tiptoeing into car sharing, a radical move for carmakers whose business for the past 100 years has been selling to individuals. German archrivals Daimler AG and BMW AG have launched sharing programs. The automakers say the move was prompted by changing attitudes about car ownership, especially among young buyers, and increased urban congestion.

Infiniti taps Porsche's Bartsch to lead Americas unit

Infiniti has hired Porsche's No. 2 U.S. executive, Michael Bartsch, as Americas chief in the latest of global personnel changes sweeping through Nissan's luxury brand.

The new Honda Insight hybrid is shown at the Detroit auto show

The new Honda Insight was unveiled at the Detroit Auto Show To hear Honda tell it, the new 2010 Insight coming to market this April is all about making hybrid technology available to Gen-Y. That's because it's smaller and less expensive than the class-leading Toyota Prius or Honda's own Civic Hybrid. We drove the Insight in Arizona recently and found it also more fun to drive than most hybrids, another attribute that ranks high among young buyers.