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Mazda MX-5 Superlight concept at 2009 Frankfurt motor show

By Ben Pulman First Official Pictures 11 September 2009 09:30 To celebrate 20 years of the MX-5, Mazda has produced this special Superlight concept which be unveiled at the 2009 Frankfurt motor show next week. Mazda started with the facelifted version of its third-gen sports car and pared it back to basics to create an uncompromising sub-1000kg two-seater sports car. According to project lead designer Hasip Girgin, the challenge was 'to evolve the MX-5, developed to perfection during the last 20 years, to a higher and extreme level.' As such, Mazda seems to be treating the MX-5 Superlight like a portly Caterham, claiming the lack of a windscreen and roof makes the driver and passenger feel more connected with the environment.

Microsoft demos Apple CarPlay rival

The battle between Microsoft and Apple is being fought on the desktop, on the smartphone and now in the car. At its Build 2014 developer conference, held earlier this month in San Francisco, Microsoft demoed an early version of Windows In The Car, its response to Apple's CarPlay system we saw at the Geneva Show back in March. As you'd expect, In The Car's design follows the look of Microsoft's latest Windows and Window Phone operating system pretty closely.

Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.