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GM launches Corvette ads on television

WITH VIDEO -- The first work from Goodby, Silverstein & Partners' new client, General Motors' Chevrolet, is out, and it's a testosterone-filled, 45-second TV spot for the 2011 Corvette. The ad, which aired for the first time Tuesday night on ESPN, marks GM's return to TV advertising for the Corvette after a five-year absence. Titled "Still Building Rockets," the commercial shows footage of rocket scientists juxtaposed with snapshots of GM plant workers building a Corvette.

Porsche mulls smaller SUV, sports car

Porsche may develop a small SUV and a sports car smaller than the Boxster as it aims to double worldwide sales in the next three years. Bernhard Maier, head of sales and marketing at Porsche AG, confirmed that the company is looking into smaller and less expensive models “but we have taken no decision so far.” The small SUV has been code-named “Cajun”--short for Cayenne Jr. The success of the Cayenne SUV has given Porsche confidence to “investigate if there are other opportunities,” Maier said.

Chevrolet Spark subcompact goes teen idol, but 'dubs' not standard

If ever there was a car built for 16-year-olds, the 2013 Chevy Spark is it. It comes standard with a team of electronic nannies, more infotainment than Saturday-morning television and a length that's a full three feet shorter than the Cruze and one foot shorter than the diminutive Honda Fit. “We listened to what young people said they wanted in a car.