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Video: Rolls-Royce Wraith design process revealed

Rolls-Royce has released a video exploring the design process behind its Wraith fastback, revealed earlier this month at the Geneva motor show. The video is one of a series that look at the Wraith's development process, focusing on the design and performance of the Wraith. Key figures behind its development such director of design Giles Taylor and head of interior design Ian Sheppard feature, explaining how the Wraith evolved the way it did and how the design teams made their decisions.

Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.