2002 Saab 9-5 Steering Wheel Black 2631644 on 2040-parts.com
Garretson, South Dakota, US
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Study finds design flaws, not parts defects, account for most interior-quality issues
Fri, 16 Sep 2011Design problems, not bad parts, are to blame for consumers not liking car interiors, the latest results from an annual study by J. D. Power and Associates shows.
Lexus gets new focus
Wed, 09 Mar 2011Battered by recalls and public inquisitions, Toyota is hoping to restore its once-pristine image with new hybrid products and a renewed focus on Lexus. Lexus increasingly will be positioned as a “global premium brand,” the company said on Wednesday, and see improved styling, more hybrids and better service. The brand's sales have fallen 9 percent this year, to 26,674 in the United States.
Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad
Tue, 28 Jan 2014When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.