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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Mitsubishi readies concept for … Bangkok?

While Lamborghini, Ferrari and McLaren are getting ready for the Geneva motor show, Mitsubishi continues to zig by revealing a concept for the 34th Bangkok International Motor Show. The Concept G4 is a compact sedan powered by a 1.2-liter MIVEC engine with a CVT. Mitsubishi says that the sedan carries the company's next-generation styling, including a diamond motif in the front grille, new headlights and an aggressively styled rear fascia.

Mercedes-AMG GT shows off its interior in New York

We're getting our first official look at elements of the upcoming Mercedes-AMG GT sports car ahead of an expected September debut. The new two-seater, originally rumored to be called the Mercedes-Benz SLC, indirectly replaces the SLS AMG, becoming the second stand-alone model to be conceived, engineered and produced by Mercedes' AMG performance car offshoot at its headquarters in Affalterbach on the outskirts of Stuttgart, Germany. Mercedes has controversially eschewed any traditional reference to one of its founders, Karl Benz, in the name of its new 500-hp-plus twin-turbocharged 4.0-liter V8-powered machine.