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Mercedes BlueZERO E-Cell Plus Electric Concept Car revealed

Mercedes has revealed the BlueZERO E-Cell Plus Electric Concept Car The BlueZERO E-Cell is actually based on the existing A Class / B Class platform, which is interesting in itself. Why? Well, the sandwich construction of the A/B Class lends itself perfectly to battery storage for the BlueZERO E-Cell Plus, but this whole platform is due to be dumped when the next generation A/B Class arrives, as it’s considered too expensive to continue.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.

Ford Marks 30 Years Of Diesel Power

THE MIGHTY Blue Oval is marking 30 years of diesel power this year. 1984 saw the introduction of Ford’s derv-powered Fiesta and, to illustrate the power of the black pump, the firm now sells almost 119,000 of them. According to the carmaker, today diesel power represents 38.5 per cent of all Ford car sales, making the introduction of its first mainstream diesel car a significant landmark.