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Porsche makes £14k on every car it sells, Bentley makes £12.7k

Porsche made £14k on every car sold in 2013 If you need an illustration of how much more profitable high-end sports and luxury cars are than mainstream cars, VW Groups sales figures demonstrate it perfectly. At the extreme ends of the profit per car spectrum, Porsche made an enviable £13,931 for every car it sold in 2013 and VW made just £615 (although SEAT actually lost £330 on every car it sold) . In fact, although you might expect the higher-priced Bentley range to make more per car than a Porsche, Bentley only managed a creditable second place on VW Group’s profit per car table, turning in £12,700 profit for every car it turned out (11,000 of them in 2013).

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Race-ready Dodge Viper SRT10 ACR-X revealed

The Dodge Viper special editions continue, and on Thursday a turnkey race car, called the Viper SRT10 ACR-X, broke cover. It's not street-legal and is upgraded with a slew of performance modifications aimed at racing enthusiasts. Power grows by 40 hp, to 640 hp, for the 8.4-liter V10.