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International Transport Design Forum 2008

The biennial International Transportation Design Forum at Pforzheim University in Germany took place on July 10, with five international design schools coming together to present and discuss the latest work of their students. Held this year at the Congress Center Pforzheim, the Design Forum was held in conjunction with the annual summer degree show where Diploma and Masters students presented their graduation work. The event was chaired by Transportation Design Professor James Kelly who welcomed the tutors and their accompanying students to the event.

Porsche big up the Panamera S E-Hybrid (video)

The Porsche Panamera S E-Hybrid (pictured) is a performance Porsche too We’ve long seen hybrids, and plug-in hybrids, as the perfect performance weapon for high-end cars, where the addition of an electric motor offers an unbeatable combination of power and economy. That’s the line that Porsche are taking with the new Panamera S E-Hybrid, and they demonstrated that recently by revealing that the new E-Hybrid managed to average 62mpg in the hands of a bunch of motoring journalists on a test day. Which is an impressive number for any car in the hands of a group of people with lead-lined right feet and clearly demonstrates that the Panamera Hybrid really can do silly mpg even in the real world.

Jaguar signs up Lana Del Rey to make the F-Type cool

Jaguar has revealed it has signed up singer songwriter Lana Del Rey to help promote the new F-Type sports car. Land Rover chose to use Mrs Beckham to promote the Range Rover Evoque, and went as far as allowing her input in a limited edition Evoque Beckham, a move that probably generated more column inches of PR for Land Rover than any amount of money could buy. So Jaguar are going a similar way with the F-Type, but instead of signing a Spice Girl they’ve had the sense to look at what is new and cool, and they’ve very sensibly decided the face of the F-Type is going to be singer songwriter Lana Del Rey.