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Jeep teams up with rocker Lenny Kravitz

Lenny Kravitz is going beyond radio play to bring his latest track “Rock Star City Life” to the masses. He's joining the crew of musicians and celebrities showing up in the new Chrysler commercials. The Grammy winner and longtime Jeep driver is hawking the Jeep Wrangler in a campaign in which the single is heard, and it shows Kravitz navigating an off-road course.

Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

New Rolls Royce marks water speed records

A POWERFUL land vehicle which pays homage to speed on water has been unveiled by Rolls-Royce. The car company showed off its limited-edition Waterspeed Phantom Drophead Coupe on the site of the original Bluebird Motor Company forever associated with the speed record-holding Campbell family. The site is now the Bluebird restaurant on the King's Road in west London, with the Bluebird company having funded Sir Malcolm Campbell's waterspeed record attempts.