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Volvo XC70 Surf Rescue

By Phil McNamara Motor Shows 30 October 2007 01:38 The lowdown: XC70 Surf Rescue Volvo is adding a touch of Baywatch glamour to the XC70, with this Surf Rescue concept car. The jacked up, yellow and red rescue vehicle was unveiled at the world's biggest aftermarket show – SEMA in Las Vegas – which starts today (Tuesday 30 October). CAR is reporting live from the show, which establishes key automotive design trends.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Audi Q4 ‘Coupe’ SUV previewed in design sketches

Is this Audi Concept, heading for Beijing, the new Audi Q4 Audi are taking the ‘Design Sketch’ route for their tease of a new concept heading for this month’s Beijing Motor Show, which almost certainly portray a concept version of a forthcoming Audi Q4. Apart from the sketches, Audi are being tight-lipped about what they’re taking to Beijing, but it certainly looks like a high-riding SUV concept with a more coupe roofline than either the Q3 or Q5. In fact, this new Audi Concept looks very like the Audi Allroad Shooting Brake Concept we saw at Detroit in January and points firmly to Audi looking to extenbd its reach in to ‘Lifestyle’ SUVs with more desighn than practicality.Which is no surprise – Audi love a niche, especially one that’s growing.