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GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

New Peugeot 108 revealed ahead of Geneva debut

The new Peugeot 108 (pictured) revealed ahead of a Geneva debut The new Peugeot 108, revealed this morning ahead of a Geneva Motor Show debut, is Peugeot’s new take on the city car and, certainly at first look, it seems a good effort. We always liked the Peugeot 107 and its ability to look better than its Citroen and Toyota siblings, be nippy and frugal around town and small enough to park almost anywhere. And although the new Peugeot 108 looks more grown-up, it does seem to promise what the 107 delivered but in a more sophisticated package.

Legendary Chevrolet Corvette 427 returns as convertible for anniversary celebration

More than 40 years have passed since Chevrolet labeled a Corvette with a 427 badge. But beginning this summer for a limited run, the legendary nameplate will return on a convertible model commemorating the marque's 60th anniversary. The car was unveiled to the public for the first time on Friday night at the Barrett-Jackson auction in Scottsdale, Ariz., where the rights to purchase the first car with serial No.